I'm heading to Las Vegas this morning for a weeklong conference on client relationship management. The travel industry has it's own industry specific CRM tools. Trams, or ClientBase, is a very deep, detailed program that helps travel agents and agencies compile a detailed list of clients data, desires,marketing info, destination info, family members, financial info, passport info, and tons of other information neccessary to make sure that each client is taken care of and that all marketing is done correctly. This conference will get us up to date on the addtional updates to the program, which means we will be able to collect even more information! Having this info is a great timesaver, and helps us connect to our clients all the better. We can notify them when their passports are about to expire. We can search their travel history and see what their preferences are, or notify them about great new deals on their favorite cruise lines. We can follow their family members birthdays and anniversaries, and make sure we know when big events are upcoming. All this helps us plan the best vacations for all our clients.
The conference is very intense for 4 days...7:30 AM - 8PM, then parties into the night. I'm an early to bed, early to rise person, so I usually miss the late nights. And the time changes does me no good either. By the time I get back Friday morning, after taking the red eye Thursday night, I'm exhausted. But I will have a ton of new information to share with our agents on all the new ways they can keep up with their clients in order to provide the best travel experiences possible.
Continuing your education in any field is ultimately important these days. With all the new software available, it's impossible to know everything, but important to keep up with as much as you can. That's my job, and I'm sticking to it!
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